Newark Raises Bar for Electronics Catalogs. Again.
Chicago, IL (September 2, 2003)
Redesigned Catalog 121 satisfies customer demand for more products, information
Newark, a business of global Premier Farnell plc (NYSE:PFP, LSE:pfl) and the #1 small-quantity distributor of electronic components and test equipment in North America, today announced the release of its Catalog 121, redesigned to help design engineers, purchasing agents and maintenance professionals make faster and more informed buying decisions.
A pioneer in electronics distribution, Newark (formerly Newark Electronics) has set the standard for catalog excellence for nearly 75 years. The inaugural book under the Newark brand, the 2448-page Catalog 121 boasts 50,000 new products, providing one comprehensive source for the broadest selection of electronics in the industry.
New features of Catalog 121 include:
- Stock numbers of 50,000 new products printed in blue for easy identification
- Color-coded master index to identify products and manufacturers
- Whiter paper and an easier-to-read typeface
- Ten product categories separated by tabs and section indexes
"Catalog 121 is the result of extensive customer research and input," said Jake Ring, senior vice president marketing Americas, Newark. "From the expanded product offering to the detailed information and helpful lookup tools between its covers, Catalog 121 is a comprehensive, easy-to-use resource," Ring concluded.
This catalog redesign rounds out a year of accomplishments for the distributor, which launched its new identity, Newark, and celebrated the largest product expansion in its history.
The Newark catalog is available now, at no charge, from www.newark.ca or by calling 1.800.4.NEWARK (463.9275). The distributor's complete product database offers millions of electronic products in addition to those found in the catalog, and can be accessed online.