Press Releases

Premier Farnell first to offer SEGGER software online

30 April 2013, London - Premier Farnell has today announced the global availability of SEGGER's Real Time Operating System and Middleware software.

Premier Farnell already stocks the full industry-leading J-Link MCU development and flash programming tools from SEGGER. Used by engineers around the world, SEGGER's tool suite is affordable, high quality and easy-to-use and helps reduce development time for embedded applications. Premier Farnell is the first to offer SEGGER's software online, giving its customers access to the full range of tools from design through to production.

The software covers embOS, embOS/IP, emFile, emUSB and emWIN with licenses covering single developer object code and source code.

SEGGER's full range of software licenses are exclusively available across Premier Farnell's distribution businesses: Newark in the Americas, Farnell element14 in Europe and element14 in Asia Pacific.

"We announced our first partnership with SEGGER in May last year and as the first to offer their software online to our customers worldwide, we're making it easier for engineers to increase productivity and accelerate time to market," said David Shen, Group CTO at Premier Farnell. "The continuation of our partnership shows the value we see in SEGGER's solutions and the benefits it brings to our design engineering customers."

"Premier Farnell's model of providing full end-to-end design solutions makes them the perfect fit for our embedded software," said Rolf Segger, Founder and CTO of SEGGER. "Online access to our software will enable engineers to easily obtain our professional offerings and ultimately accelerate time to market with their designs."

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About Premier Farnell

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first ( www.element14.com). With sales last year of £952m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

For news updates from Premier Farnell and element14 visit:

Premier Farnell News Centrewww.premierfarnell.com/media-centre
Twitter -@element14news; @element14
YouTube –element14
Facebook –/element14page

Email:pressoffice@premierfarnell.com

Global Contact:
Ken Leitch
Global Head of PR
Premier Farnell plc
Tel: +44 (0) 20 7851 4145
E-mail: KLeitch@premierfarnell.com

Europe Contact:

Jen Cooke

European PR Manager

Tel: +44 (0) 113 3484904

E-mail: jcooke@premierfarnell.com

APAC Contact:
Christina Loh
Communications APAC
Tel: +65 6671 8769
E-mail: cloh@element14.com

About Segger

SEGGER Microcontroller develops and distributes hardware and software development tools

as well as software components for embedded systems. An "embedded system" is one in which a microprocessor and associated components are incorporated into a device helping to

accomplish difficult and complex tasks in products such as cell phones, medical instruments,

instrument clusters, measurement instruments, satellite radios, digital cameras etc.

SEGGER was founded in 1997, is privately held, and is growing steadily. Based in Hilden with

distributors in all continents and a local office in Massachusetts, SEGGER offers its full product range worldwide.

SEGGER software products include: embOS (RTOS), emWin (GUI), emFile (File System),

emUSB (USB host and device stack) and embOS/IP (TCP/IP stack). With the experience in

programming efficiently on embedded systems, SEGGER created highly integrated, cost effective programming and development tools, such as the Flasher (stand-alone flash

programmer) and the industry leading J-Link/J-Trace emulator.

SEGGER's intention is to cut software development time for embedded applications by offering affordable, high quality, flexible and easy-to-use tools and software components allowing developers to focus on their applications. Find out more at http://www.segger.com.