Creating and operating a cellular network in the licensed spectrum is expensive, so developing solutions like LTE-M and NB-IoT could be precluded based on cost, at least in the early stages of deployment. Similarly, networks that rely on many local nodes to guarantee connectivity and extend range (Bluetooth, ZigBee) could also put the total cost of ownership (TCO) up, particularly when large areas and/or long distances are involved.
The solutions presented by the likes of Sigfox and LoRaWAN attempt to overcome these limitations by offering long range connectivity (10s of kilometers) for low bandwidth messages (10s of bytes) at very low power (years of service on a single battery), without the responsibility of becoming a network operator. Whilst they can't be considered cellular networks in the conventional sense, LPWANs operating in the license-free spectrum do require base stations to provide coverage.
We know these technologies can intersect, but the appropriate technologies and suitable configuration for each to optimise performance and SWaP-C trade-offs will vary depending upon the requirements for use cases and the value that particular functionality can offer your target market. The question of which wireless technologies? and which combinations? are just one piece of a larger puzzle. It is worth mentioning that each connectivity solution has its strengths and weaknesses, and obviously, there is no 'one size fits all’ approach. Rather, it is important to understand the variety of options available and other factors that influence the decision, such as data rates, latency, mobility, range, coverage, security, and many others. In addition, requirements for the underlying use cases of an IoT application are likely to change during its life cycle, as the volumes or selection of data gathered from machines etc., might need to be adjusted once patterns have been analysed.
To gain in-depth understanding on wireless connectivity solutions and their used cases, read our whitepaper on "Wireless Connectivity Solutions for the IoT"